Managing user generated content in marketing campaigns : A qualitative research of key features for managing marketing campaigns based on user generated content
The modern media landscape presents an increasingly complex and dynamic assembly of traditional and interactive media proposing many new communicative opportunities for marketers. Contemporary marketing is implied to emphasize a paradigmatic shift from a company centric view into consumer centric vi...
Main Authors: | Svensson, Adam, Strandberg, Pär |
---|---|
Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2014
|
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35185 |
Similar Items
-
Control Freaks: How User-Generated Content is Managed in Advertising Campaigns. The Romanian Perspective
by: Rodica Maria SĂVULESCU
Published: (2014-10-01) -
Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns
by: Jarosław Jankowski, et al.
Published: (2017-12-01) -
The Study of User Generated Contents
by: Hsiang H. Chen, et al.
Published: (2014) -
Yogyakarta Tourism Promotion using User-Generated-Content Feature
by: Ayu Amalia, et al.
Published: (2020-11-01) -
THE ROLE OF USER GENERATED CONTENT IN «NEW» MEDIA RESEARCH
by: Dmitry Igorevich Kaminchenko
Published: (2014-11-01)