What influence the influencers influence? : An exploratory case study on how management decision-making process is influenced by expansion to China.

Background: The Chinese market is growing fast and rapidly in a high pace. Many foreign companies see the possibilities in this and are expanding their business to China. When operating business in China strategic decisions are taken by the management, sometimes without reflection of what influences...

Full description

Bibliographic Details
Main Authors: Nilsson, Victor, Callerud, Sebastian, Mohamed, Guled
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2014
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35553