The association between Cosmopolitanism and global brand loyalty : A quantitative study in developing and developed countries
The effects of globalization has created a new global consumer segment known as Cosmopolitanism. It is a globally substantial segment that captures “open-minded individuals whose consumption orientation transcends particular cultures, localities or communities and who appreciates diversity including...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43783 |