Customers’ expectations and loyalty to their loyalty programs : How customers are reacting according to their socio-demographic factors.
Background: Nowadays with the very competitive business environment, it is essential for companies to gain loyal customers. Loyalty programs are one of the tools at the disposition of companies to attract and retain their customers. The relationship between customer loyalty and some socio-demographi...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44576 |