The death of the city centers : A qualitative study of the use to brand city centers
Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. Place branding theories have mainly focused on branding t...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44723 |