Attitude is everything : towards social media mobile advertising

Attitude is everything : towards social media mobile advertising

Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permis...

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Bibliographic Details
Main Authors: Fingalsson, Linn, Palma, Katalina, Sheri, Sindi
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2015
Subjects:
Mobile advertising
Consumers’ attitudes
Social media
Entertainment
Informativeness
Credibility
Irritation
Permission-based advertising
Incentive-based advertising.
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44828

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44828

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