Teknikens gråhåriga marknad - vi är här för att stanna : Vad påverkar äldres köpbeslut av ny teknologi?
This thesis aims to describe how enterprises can approach and reach older citizens in order to sell new technology products. For that they need information about aspects affecting elderlies purchase decisions regarding these kind of products. The study is based on 13 qualitative interviews where we...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45102 |