Facebook Advertisements : - What happens with the sender's intended message?
Background: Advertisements create metaphors in the consumers’ mind, which are interpretedby using their advertising knowledge, including expectations of positive messages and theawareness of different advertising formats. Advertising affects how and what consumers thinkabout a company. For online ad...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45276 |