Att bygga kundengagemang och relationer i sociala medier : En kvalitativ studie av organisationers strategiska kommunikation
Today’s organizations can not avoid social media. Previous research focuses on how organizations should communicate in general, and not how communication between organizations and customers is expressed to build customer engagemant and relationships. Social media provides an unique oppurtunity to cr...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för medier och journalistik (MJ)
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45674 |