Exkluderande mode? : En fallstudie om avsaknaden av stora klädstorlekar och varumärkesidentitet hos fyra svenska modebolag.
Purpose: The purpose of this paper to analyze whether there is any connection between the brand identity of four Swedish fashion companies and their lack of a comprehensive size range for women. Both primary and secondary data has been the basis of this paper. A theoretical framework using brand id...
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49662 |