Varumärkesidentitet i kontorsmiljö : En kvantitativ studie om samband mellan kontorsmiljö och varumärkesidentitet.
Previous research and numerous examples of successful companies indicate that the office environment has a relationship to the brand identity. Despite the hints saying that these areas are linked to each other, theories about the connection seems insufficient. The aim of this study where therefore t...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53105 |