“Doing good while doing well” : An investigation of Generation Y’s intention to invest socially responsibly
Purpose - The purpose of this study is to investigate behavioral factors influencing investment intentions. Design/methodology/approach – A descriptive quantitative study was conducted utilizing an online questionnaire with a total of 121 respondents. Findings - The results of the study indicate...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53445 |