Consumers’ behaviors in multicultural context : An exploratory study on low product involvementAuthors
Abstract Purpose - The purpose of this research aims to explore the consumers’ behaviors in multicultural context, for low product involvement. Design/Methodology/Approach - Researchers of this study had chosen a qualitative research which is in accordance with the purpose. Eight interviews were led...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53455 |