Miljövänligt köpbeteende : Motivationer bakom den miljömedvetna konsumenten
Using a qualitative research and semi-structured interviews this study aims to describe what motivates green buying behaviour. During the last few decades consumers have increasingly started to adopt a more environmentally friendly and sustainable buying bahaviour. Consumers buying behaviour was pre...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54017 |