Influential Factors in Innovation Initiatives at a Telecom Equipment Supplier : A Study of Lead Generation and Add-on Sales’ Hindrances and Enablers
Abstract In this research, we aim to look at the inner workings of Lead Generation and Add-on Sales through the eye of the people working directly with it. We do that with the objective of understanding what contributes positively to its success and what can cause problems or hinders it throughout a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för informatik (IK)
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54448 |