How to establish corporate brand?

Technology is becoming easy to imitate day by day thus the companies involved in technology need to invest on the soft points like branding. This will give a competitive advantage over the competitors which is not possible to imitate. Thus the overall purpose of this thesis is to investigate that ho...

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Bibliographic Details
Main Authors: Aslam, Muhammad Bilal, Baig, Mirza Nafees, Sahms, Sohail
Format: Others
Language:English
Published: Linnéuniversitetet, Ekonomihögskolan, ELNU 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-5975