Källans makt över lokalpressen : En fallstudie av Kalmar kommuns arbete med PR och News Management mot lokala medier
In recent decades, public relations and news management have become increasingly important in organizations’ communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can b...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6108 |