Rhetorical business : a study of marketing work in the spirit of contradiction
Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This call...
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| Format: | Doctoral Thesis |
| Language: | English |
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Lund University
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-63841 http://nbn-resolving.de/urn:isbn:9789176235638 |