Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing

Abstract  Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017  Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson  Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude...

Full description

Bibliographic Details
Main Authors: Borg, Malin, Hattenhauer, Emma
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE) 2017
Subjects:
Green Marketing
Consumers Perception
Green Consumerism
Trust Marketing
Green Terminology
Normative Language
Communication Channels
Transparency
Ecological Transparency
Muted Greening
Lean Green
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64682

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64682

Similar Items