Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing
Abstract Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017 Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude...
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Format: | Others |
Language: | English |
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Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2017
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64682 |