Multi-sensory cues in interplay and congruency in a retail store context : Consumer emotions and purchase behaviors
While research has shown the positive impact of sensory cues and cue- congruency on emotion and behavior in retail store atmospheres, these cues have primarily been investigated in isolation or in pairs. Consequently, little is known on how multi-sensory cues in interplay impact on consumer emotions...
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| Format: | Doctoral Thesis |
| Language: | English |
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Växjö
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69018 http://nbn-resolving.de/urn:isbn:978-91-88357-90-8 |