Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Cour...

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Bibliographic Details
Main Author: Lickhammer, Emma
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69070