Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts
The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. A study was conducted on 200...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för språk (SPR)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69900 |