Doftens betydelse : En kvalitativ studie om sinnesmarknadsföringens inverkan vid bostadsvisningar
The real estate sector in Sweden is characterized as a small market with high competition amongst homes and apartments. With that in mind the real estate companies are forced to be unique in their strategic marketing way to stand out from the competitors. The traditional marketing tools are no longe...
| Main Authors: | , , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-70666 |