Konsumenters krav på ökad tillgänglighet : En kvalitativ studie av småhandlares attityder mot ett omnichannel-koncept
Title: “Consumers demand for increased availability” Authors: Isabelle Sundquist & Olivia Fritiofsson Level: Bachelor's thesis Program: Enterprising and Business DevelopmentExaminer: Frederic Bill Background: Today the physical retailing is challenged as a result of digitalization and s...
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| Format: | Others |
| Language: | Swedish |
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Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74614 |