Is Big data too Big for Swedish SMEs? : A quantitative study examining how the employees of small and medium-sized enterprises perceive Big data analytics
Background: Marketing is evolving because of Big data, and there are a lot of possibilities as well as challenges associated with Big data, especially for small and medium-sized companies (SMEs), who face barriers that prevent them from taking advantage of Big data. For companies to analyze Big dat...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75279 |