Rage, giggles and fishing for clicks : A qualitative study on how clickbaiting affects perceived online news content quality
Purpose The purpose of this study is to explore how the use of clickbait marketing strategies by online news outlets affects consumer perceptions of online news content quality. Design/methodology/approach A qualitative, deductive, exploratory and cross-sectional method, wherein data was collected...
| Main Authors: | , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75384 |