Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand
Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. Storytel...
Main Authors: | , |
---|---|
Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76764 |