The factors of consumer behavior and the sharing economy : A quantitative study
Purpose: The purpose of this study is to investigate the relationship between consumer behavior and the business (B2C and C2C) in the sharing economy. Research questions: What factors of Consumer behaviour effect C2C business in sharing economy? What factors of Consumer behaviour effect B2C busines...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för marknadsföring (MF)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77239 |