Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or us...

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Bibliographic Details
Main Author: Jäderlund, Maria
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för datavetenskap och medieteknik (DM) 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85220