Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of effective native advertisements’ influence on users’ feeling of non-intrusiveness
Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). Marketing managers attempt and fail in adaptin...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO)
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85740 |