The cognitive processes underlying country of origin- effects and their impacts upon consumer's evaluation on automobile
Purpose The main purpose of the research is to continue to the understanding of the relationship between the country-of-origin effects and automobile evaluation and apply the Extended COO-ELM model(Bloemer, Brijs and Kasper, 2009) for the cognitive processes underlying country of origin-effects. Th...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Ekonomihögskolan, ELNU
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-9412 |