Communicating big data in the healthcare industry

In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide vari...

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Bibliographic Details
Main Authors: Castaño Martínez, María, Johnson, Elizabeth
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för marknadsföring (MF) 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96251