Building a Balanced Organizational Culture – Imagery in Corporate Storytelling : Metaphors and Translation
This study investigates the use of metaphors in corporate storytelling and the strategies that may be applied when translating these from English to Swedish. The conceptual metaphor theory was used as a starting point for the investigation of structural metaphors in particular. The results reveal th...
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| Format: | Others |
| Language: | English |
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Linnéuniversitetet, Institutionen för språk (SPR)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96428 |