Tillväxt eller lönsamhet? : - En studie om strategisk positionering på e-handelsmarknaden inom detaljhandelsbranschen
As a result of the digitalisation and thereby new ways of living, the retail industry has changed fundamentally. Furthermore, the e-commerce market is experiencing rapid growth and a shift from physical traditional commerce, to e-commerce. Thus, ecommerce companies are characterized by low profitabi...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO)
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97545 |