Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali
Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. To understand influencer market...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO)
2020
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98040 |