Instagram as a modern tourist agency : A case study of influencers impact on the tourists of Bali

Instagram is a phenomenon which has the recent years gotten significance within the marketing field. Traditional marketing is being replaced by online-marketing. A concept of marketing that is still evolving within the research field is Instagram influencer marketing. To understand influencer market...

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Bibliographic Details
Main Authors: kilic, dilek, selvaduri, sriaarthy staphani
Format: Others
Language:English
Published: Linnéuniversitetet, Institutionen för ekonomistyrning och logistik (ELO) 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98040