The role of trust in B2B electronic commerce : evidence from two e-marketplaces
The primary purpose of the current research has been to examine the roles of interpersonal, interorganizational, and institutional trust in establishing buyer-seller trust in public B2B e-marketplaces (EMP). Interpersonal trust refers to trust within the buyer-seller dyad. Interorganizational trust...
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| Format: | Doctoral Thesis |
| Language: | English |
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Luleå
2005
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-26551 |