How does Organizational Culture Impact Intention to use Customer Relationship Management Amongst Employees?
Purpose: The aim of this thesis is to elaborate on if organisational culture has an impact on the intention to use a CRM system. Methodology: The data was collected by use of an online questionnaire, the questions used were created based on the literature review andmeasured according to a 5 point Li...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-60033 |