The relation between dissatisfied customers and the motivation to engage in negative eWOM on a service organizations social community
Engagement in social communities online have in the recent years showed a great globalpopularity. Both private people and organizations are using online social communities toposition themselves, taking place on different social media platforms. Every time a statementis made online regarding a produc...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64118 |