Consumers' Attitudes Toward Sexual Appeal in Advertising
To use sexual messages in advertisements are becoming more common by each day, it is known as a method that can be highly effective to influence consumers’ attitudes. However, it is important to carefully consider how the appeal is used as high levels of sexual appeal can be perceived as unethical o...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64435 |