Sport Sponsorship : Managing the relationship between a sponsor and a sponsee
Sports sponsorship accounts for the majority of global sponsorship revenue and is a mutually beneficial business relationship between two parties -the sponsor and the sponsee. The most successful sports sponsorships are based on a good relationship between the sports entity and its sponsor, however,...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64793 |