Contemporary brand strategy creation and portrayal of a music artist on social media : A management perspective
The technological advancements in the web 2.0 era have been argued to have had a great impact on creating brand strategy and conducting communication. The music industry is categorized as a high interactivity industry, thus the interaction between marketing practitioners and consumersis high in its...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-67094 |