Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups
Two different subjects that have been well researched over the last couple of decades are branding and startups. The intersection of these two subjects has however not been covered nearly as much. Some researchers go as far as claiming it to be an oxymoron. Built on this has this thesis been conduct...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69178 |