Attracting Digital Native Students Through Digital Marketing

As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce...

Full description

Bibliographic Details
Main Author: Vennberg, Karin
Format: Others
Language:English
Published: Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366