Switching behavior på Instagram : Vad påverkar svenska millennials att följa och avfölja influencers på Instagram?
Purpose: The purpose of this study is to increase the understanding of what makes Swedish millennials follow and unfollow influencers on Instagram. Metod: This study had a deductive and qualitative approach and has collected data through twelve semi-structured interviews. Conclusion: This study...
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| Format: | Others |
| Language: | Swedish |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74300 |