Exploring brand identity practice in video game start-ups : Industrial Marketing
The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increas...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74485 |