A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier
The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. T...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75458 |