Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten
As a global disaster, the COVID-19 pandemic (coronavirus) has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for sma...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79426 |