The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus
This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. The aim of this research is to explore whether or not...
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| Format: | Others |
| Language: | English |
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Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79798 |