The impact of UI design on reseller behavior
The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för teknik och samhälle (TS)
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-18692 |