The period is political - Activist advertising of female sanitary products
This thesis aims to understand the use of political messages as part of a branding strategy through a discourse analysis. The empirical material consists of two campaigns advertising female sanitary products; Always #LikeAGirl (2014) and Libresse Blood Normal (2017), with a purpose to understand the...
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| Format: | Others |
| Language: | English |
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Malmö universitet, Fakulteten för kultur och samhälle (KS)
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21235 |